Search engine optimization is more than just a buzz word, but it can be confusing if you’re not a Web marketer and you’ve just started your website. Fortunately, services exist that can take the frustration out of SEO, and this is one of those programs you’ll want to try. Here’s three reasons if you don’t believe us.
1. Do it yourself!
If you prefer a hands-on approach, want to learn how to optimize your site for the search engines yourself or simply don’t have the money to pay others, SEO Scheduler can help. It’s easy to use, even if you’re unfamiliar with SEO. You’ll even get suggestions about keywords and phrases you should optimize your site for if you’re not exactly sure how to proceed with SEO.
2. Stop wasting time!
The updates from this service tell you when there are new changes you can make to optimize your website. For example, you’ll see when you should update your site if it’s been a while or new directories that you can submit your site to for backlinks. The program makes automating SEO much easier because you don’t have to search for places to get links, and you can get right to those tasks from your dashboard.
3. Make money!
If your website is your livelihood, then here’s the program for you. Get ranked for relevant keywords and increase your ROI and conversions after you implement this service for your website. As you move up in the SERPs, you’ll do even better.
In this contemporary era, more and more businesses are recognizing the role that creating great websites can play in helping them market their goods and services. At the same time, however, business owners must understand that attaining a great Google ranking
is integral to ensuring that a lot of people actually visit their websites. If you are a business owner who wants to expand your online presence, you should know that implementing sound SEO strategies is an excellent way to make it happen. Here are three SEO strategies you should consider implementing:
1. Create Great Web Content.
Creating great web content is a sure-fire way to get people to visit your website. If the articles that appear on your website are not informative and interesting, people will likely lose interest and cease visiting. However, creating content that is humorous, filled with facts, or unique can ensure that they keep visiting and eventually become loyal customers.
2. Use Social Media.
If you really want your website to get a high ranking on Google, you should do all that you can to make it popular because this affects your ranking. One way to improve your ranking on Google is to make use of social media. By tweeting links of your website pages via Twitter, you can put your content in front of an unlimited number of people and cause it to go viral.
3. Link To High-Ranking Sites.
Just as social media can play an integral role in helping you get a high ranking in the Google search engine, linking your web content to a site that has a high ranking can engender the same result. Since this is the case, make a point of including references to popular sites such as NYTimes.com or WebMD.com in your own content.
If you are interested in getting a better ranking in the Google search engine, you should know that doing so is entirely possible. By implementing the strategies listed above, you will likely find that your business website starts to gain popularity very soon. Good luck!
There’s lots of different things to consider whenever putting together a dynamite website that converts into sales. Internet marketing is all around and many websites have found a way to offer unique and enriching content, while still marketing products. Knowing what’s important when developing a web presence is absolutely crucial. What is the most important element anyway?
Website ranking on top search engines like Google is by far the most important element in creating a dynamite web presence. It really doesn’t matter how great your content or your product or service is if no one will ever see it. There’s even an entire industry of professionals that specialize in this particular area of internet marketing.
Finding interesting niche areas that are perhaps under-served is another aspect of internet marketing that people try to optimize. The idea is that if there are fewer websites in a particular content area, the people that are searching for that content will have a much easier time finding your site. Either way, the page rank is still the most important element.
People will look at the first few pages of search results. After that, they just don’t get viewed. Ordinarily though, being in the first five results of a search is the optimal place to fall for SEO.
There’s really no denying how important the page rank is to internet marketing. It assures a steady flow of traffic to your website giving fresh faces an opportunity to see what you have to offer. You can’t just assume that people will see and visit your site based on your great content.
With the string of major updates by Google many people have seem dramatic changes in their search engine rankings. I often get the question, “How do I know if my website has been penalized by Google?” In light of the recent changes Google has been very open and upfront about any penalties a website incurs.
Finding out if your website has been penalized is very easy. You need to have a Google webmaster tools account. It is free to sign up and they do have some neat webmaster tools to offer. They report to you on key phrases that bring you traffic and sites that link to you.
The best thing about that is that since they have a verified owner of a website they know who to contact if there is a problem with a site. So even if your website was penalized 2 months ago, as soon as you sign up and add your site to their system, you will get a back dated notice telling you why your site has been moved down in the rankings.
If you don’t get a message like that then your site has not been penalized, it has dropped in the rankings for some other reason. It could simply be that other website owners are doing better SEO than you are. It could be just change in what Google weighs as important in their algorithm.
If you do get a message from Google, the message will tell you in a vague way what the offense was. Lately the majority of websites that have been penalized are receiving the message that Google has detected unnatural links pointing to the persons website and once you have removed those links you should do a reconsideration request.
If you want the penalty removed then you have to submit to whatever Google wants you to do. They seem to be pretty quick about giving back high rankings after you resolve the problem. I have personally seen rankings come back within a week of a reconsideration request although the offense was very minor and easy to fix.
So if you haven’t done so already, go sign up for Google Webmaster Tools. Yeah it is a way for Google to keep tabs on you, but if you rely on them for the majority of your traffic it is best to play by their rules.
If you have been paying attention at all in the last few weeks you have probably heard how Google is coming down hard on companies that run link networks, and also websites that use those networks to get links.
I have heard countless recent stories of people losing their rankings and receiving a message from Google in their webmaster tools account that says they are being penalized for having links pointing to their site that appear to be unnatural and are only there to increase page rank.
If you have participated in a link network, what can you do? Contact the company you used to build links and tell them to remove all links they have placed for you. Some companies will do this, others wont. But if you go back to Google to do a reinclusion request and tell them you have done all you can do to get the links taken down they should have pity on you and take off the penalty.
How do you know if a link building company is a link network? The links a link network will get you are going to all be from really crappy looking blogs that have horrible content that most of the time doesn’t even make grammatical sense. Another tell tell sign is the company will not tell you where they get the links. This is because they don’t want Google to know either. It is a safeguard but a risky one for you.
I guess getting links the old fashion hard way is going to be how all of us build our rankings from now on. The good news is that SEO Scheduler gives you hundreds of places to get links that are not part of any link network.
The more I think about what Google has done to website owners the more annoyed I get. By targeting websites that have done link building to help increase their rankings they are alienating the people who actually care about their internet businesses.
It almost seems as if the new way to do SEO is to remove all SEO. Can that be right? Do I actually have a better chance to rank for my main phrases if I purposefully don’t optimize for them? It’s like I feel the need to ensure that none of the links I get have any targeted anchor text for fear of getting the message from Google that they have detected unnatural links.
This doesn’t even address the fact that you now have to legitimately worry that your dishonest competitors will start building links for you.
I understood that Google started hitting hard the websites that were showing in the search results that were built only for adsense. They added no value to the internet so I was happy to see them removed. But now Google is saying that optimizing your site to rank high is a bad thing? Just because a webmaster works hard to get to the top of Google doesn’t mean that they are not providing completely relevant results to the user.
For example, if I work really hard to optimize my site and end up ranking on page one of Google for the phrase “do your own seo” is this a bad thing? That is exactly what my site helps people to do, do their own SEO. It is a relevant result. Who cares that I went out and got links that have “do your own seo” in the anchor text. I did Google a service by providing a relevant result to their users.
If Google is looking to have only websites that have built their link profile 100% naturally show up in the results then their are two groups of people that will dominate the rankings:
1. Start up/large internet companies that take on funding and get a lot of press and PR.
2. Websites that don’t try to make any money but just give everything they have away for free.
Either way, if this is the case, the search results have been ruined.
Many website owners have come to me describing a very similar scenario. “I am sick of paying for PPC,” they all seem to say. SEO seems like such an amazing option because when you have top rankings in the search engines, you don’t have to pay for any of the traffic the the search engines send you.
I read a statistic a few years back that purported that if you had PPC running on phrases you already ranked for your click through rate would increase substantially. The idea seemed crazy at first. Why would you pay for PPC when your website already ranks really high. As I thought more about it the logic seemed to grow on me.
Gaining customer trust is much about exposure. If they see you in multiple places they will assume you are both trustworthy and an authority in your industry. So if a person searches for the phrase SEO Scheduler and they see my site at the top of Google and in the sponsored ads, they will be more likely to trust me. Now granted if a person is searching for a business name the likelihood of them clicking on your site is already very high. But what if they searched the phrase SEO software and saw both of my listings there? How would it affect traffic and conversions?
I read an article yesterday that pointed out with very interesting statistics how much of a difference running both PPC and SEO at the same time can have on your click through. Check out the image below:
If running your PPC campaign on phrases you rank well for can increase your click through traffic by 80% it seems like it should be a no brainer. As long as you can convert your traffic and as long as the people are clicking on your natural listing and not the PPC ad, you stand to profit a lot more this way.
Give it a shot. I think the way to be the most profitable is to use PPC as a way to enhance your SEO, not to choose one or the other.
I a recent report straight from Google they have said that they are going to penalize websites that have too many Adsense ads above the fold on a website. Above the fold means the viewable portion of a website before you scroll down at all.
It’s good to see Google finally doing something to actually improve their search results. This has been something that I have been calling for for some time now. Google adsense is a catch 22 for Google. On the one hand, that is how they make their money. On the other hand it has generated an unexpected side affect of giving them less relevant results in their search results.
I get so sick and tired of searching for something only to find that 5 of the first 10 results are websites that are providing no real value and have Google ads all over them. It has literally made me jump over to Bing to use their search engine instead on more than one occasion.
People have realized that Google Adsense is a good way to make money on the internet and businesses have been built teaching people how to do this. Unfortunately is provides a lesser user experience and has continued for sometime now to shrink the gap between Google and everyone else.
I hope to see better search results with real content and not websites that are built solely for the purpose of making money with Adsense, because if that continues I will permanently make the switch to Bing.
Posted in Bing, Google, SEO