How an SEO Expert Can Help

With millions of websites competing with each other every day, staying on top of your industry can be difficult. Your company website needs to be optimized in such a way that you can rank highly on the Google search engine. Nowadays, if you do not rank highly on Google’s search engine, potential customers will not find you. An SEO expert can help you to get into Google’s good graces. 

SEO on t-shirt

What Is SEO?

The brief definition of SEO is search engine optimization. It consists of a multitude of strategies, tricks and theories that help you rank highly on Google. The expert is the person who analyzes your site for optimization and tells you what you need to do. This person will also implement the strategies that you request. 

Examples of SEO

One example of an SEO technique is keyword implementation. Keywords are words and phrases that people enter into search engines. A specialist can build a large list of relevant words and phrases for you and then place them into your site strategically. An expert may also use video, web design, link building and other techniques to boost your rankings within the Google search engine. 

Getting Help from an Expert

You can get help from an expert by calling a local SEO company. The company representative will schedule a consultation for you to gauge your needs. SEO companies offer amazing options and packages from which you can choose according to your company budget.

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Three Tips to Page Optimization

When running a website and looking to rise in the SEO ranks, one will need to create the perfect pages. Not only that, a site owner needs to understand page optimization. With this in mind, it’s wise for a site owner to learn the basic ideas behind this. Here are three things to consider when optimizing a page.The right keywords: Above all else, when you want to SEO search engine blocks watch your pages rise to the top, you will need to use the right keywords. Think about it, if you sell car parts, you will want your content to be about car parts. However, to take this further, when writing content, you will want to use similar keywords such as vehicle or automobile parts.

Density: Simply put, when you want to watch your page zoom to the top, you will want to worry about keyword density. In reality, when a person uses the keyword too often, he or she will watch as Google devalues the content.

Title: Now, some people, when creating a page, will often forget about title tags. However, this is a serious mistake. Remember, when using the proper title tags and descriptions, you can tell Google and the leading search engines about your content. At the same time, you will inform your readers about the product or service you offer.

With these three things to consider, you can create the perfect site that is optimized for search engines. Remember, a slow and steady approach will work wonders for your site.  

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SEO Services-Making Great Content

While there are a variety of services that internet marketing companies SEO letteringcan offer business owners, the ability to help a company create great content is likely the most important. This is the case for several reasons, including the fact that viewers make purchasing decisions based on the quality and content of web articles and blogs that they read. Since this is the case, business owners interested in optimizing conversion rates should familiarize themselves with strategies that take content from good to great. Here are three: 

1. Make It Scannable.

Research shows that readers do not read web articles and blogs in entirety. Instead, they scan them, meaning that your content should be formatted in a way that enables readers to quickly access the information they want. To make this happen, include textual elements such as bullets, numbered lists, and headers. 

2. Engage Your Audience.

As the world of social media has become increasingly prevalent, more and more internet marketers are acknowledging the infinite importance of interacting with one’s target market. Content is one medium that can be optimized for interaction. To do so, implement strategies such as the inclusion of Share Buttons on your web pages. In so doing, your viewers will be able to forward your content to others within their social networks. 

3. Consider Keyword Density. 

Keyword research remains one of the most important search engine optimization services that a company can provide. Given that people conduct keyword searches to find the information they want, business owners should ensure that their content contains the keywords that are being frequently used by internet users. In working with SEO Scheduler, you’ll attain excellent advice regarding how to write content that will optimize your key phrase density. 

Summing It All Up

If you’re serious about ensuring that your content is marketable, it’s important that you attain the SEO services of a company that will implement proven strategies to assist you. By choosing SEO Scheduler, you will attain the excellent, expedient content-building strategies you need to attain a competitive ranking in the search engine results pages.    

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How to Do Your Own SEO

Getting search optimization work done can be a tedious-yet-rewarding task. While many have speculated on whether or not SEO would last as a legitimate source of profit, the reality is that as long as search engines provide traffic, there will be opportunity.

What’s more is that as SEO becomes less and less common, competition falls and profits increase. With all of the buzz that surrounds social media, it’s no wonder that we are experiencing a renewed interest in search optimization.

Do Your Own SEO: A Basic Primer

SEO is quite easy to get the hang of. In today’s climate, requirements for reaching the top of the SERP ladder aren’t much different than they’ve always been: authority sites with rich content still dominate the game.

However, SEO is ever-changing. As major search engines modify the criteria for identifying authority sites, developers must modify their strategies to match the changes. The bad news here is that sometimes, a large deal of work can be undone in an instant. The plus side is that many time-tested strategies have persisted, and working with them in mind is ideal.

Presence is key in developing a successful SERP ranking. Presence refers to how far and wide your site has traveled across the Internet: links and other forms of media that point to your site are still the best way to go. On-page SEO criteria like having proper headline tags, image tags, meta tags and anchor text are all crucial. Fortunately, these are simple tasks. Once they’ve been taking care of, all that’s really left to worry about are social signals and quality backlinks from reputable sites.    

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SEO Checklist

Here is a list of 10 things you should do to ensure successful search engine rankings.

  1. Did you do in depth research to find the most targeted key phrases to optimize for?
  2. Do you have unique titles and descriptions on each page?
  3. Do you have at least 150 words of unique original content on every page of the site?
  4. Are the key phrases you want to rank for embedded naturally into the content of your pages?
  5. Do you have a sitemap that links to every page on the site? Is there a link to the sitemap page on the home page?
  6. Are you adding at least 1-2 new pages of content each week?
  7. Are you getting at least 1 new link each week?
  8. Is the anchor text of your new links the key phrases that you want to rank for?
  9. Are you pointing some of your links to internal pages of your site?
  10. Are you spending time each week checking out resources to learn more about SEO?

Get top rankings in Google with SEO Scheduler’s proven system. Take the guesswork out of SEO and get a flood of free traffic…Try SEO Scheduler.

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Continuing SEO For The Long Term

Search engine optimization is something you need to be doing always. If you stop, your competitors will pass you, or the algorithms will change and you will be left behind.

Because there is no simple formula for keeping on a schedule with SEO, I created SEO Scheduler, an awesome online SEO software that schedules out ongoing SEO for you.

The system tells you when to get new links, what key phrases to target in the links, when to write new content, which relevant directories to submit to etc. etc.

If you want to do SEO the right way, SEO Scheduler will help you do that.

Thus ends my plug.

Finally, you should make a concerted effort to check out valuable resources online to learn more about SEO. The more you know in this industry the more valuable you become. I remember when I was working for an SEO company clients would say, “With this knowledge you can start any business online and be successful.” And they were right. It wasn’t long after that I left to start my own internet companies.

Also, if you are serious about becoming an internet business owner you need to get to know this industry. Take the time to learn and better yourself. I’ve had people offer me six figures a year to help them with their SEO because I have a sound knowledge of SEO.

Good SEO Resources: – Good articles for all SEO skill levels.– This is the site of SEO pro Jill Whalen. She has great articles about SEO and a must read email newsletter. – This is a site that has information about the search engine world in general. Lots of good info here too. – This is the big SEO conference held in different places around the world throughout the year. If you have the money, you can get some GREAT SEO knowledge by attending.

Get top rankings in Google with SEO Scheduler’s proven system. Take the guesswork out of SEO and get a flood of free traffic… Try SEO Scheduler.

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White Hat vs. Black Hat SEO

Two terms you will hear being thrown around in the SEO world is “white hat SEO” and “black hat SEO”.

White hat SEO refers to implementing SEO techniques on your site that don’t violate any of the search engines terms of service. In other words you are doing SEO like I have described it  in this guide and not trying anything to “trick” the search engines.

Here is a link to read Google’s rules for website owners:

Black Hat SEO is the opposite of White Hat. This is the practice of doing anything you can to trick the search engines into ranking well. If you are showing your visitors one thing and the search engines another, you are using black hat techniques. In the olden days it included adding hidden text on your site that was filled with keywords so that search engines could see them but visitors to your site couldn’t.

There are many ways people have come up with to try and trick the search engines into giving them higher rankings. This is a short sighted practice and eventually it will catch up to you. Google will penalize your site for using black hat techniques. This could mean that your site loses rankings and you end up on page 7 of the search results. The worse case scenario is that your site gets banned from Google and you can no longer be found anywhere for any search terms.

We preach doing SEO for long term results since you are building a long term business online. If you ever have any question about an SEO practice whether it is OK or not just don’t do it. I have given everything you need to be successful above.

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Proper Website Navigation

Having SEO friendly website navigation basically means that every page of your site can be crawled by a search engine. Search engines start at the home page and then look to see how many clicks a user will have to click to get to any certain page. The farther (more clicks) a sub page is from the home page the less weight the search engine gives it.

This is one reason why sitemaps are useful. You should create a sitemap that has a link to every page in your site. Then create a link to the sitemap on the home page. This way, every page in your site is only 2 clicks away from the home page.

You should also link to the most important pages of your site directly from the home page.

Note: When I say “link to” I mean have a static html link like this:

<a href=”/mainsubpage.html”>Link to subpage</a>

You should link some of the content of your home page to inner pages of the site. This makes a more natural linking flow and the more natural you appear to search engines the better.

Taking the intro paragraph we wrote for the dry cleaning site I will show you how adding links to the content would appear:

Are you looking for a guide to starting a dry cleaning business? You’ve come to the right place. We will teach you why dry cleaning franchises are becoming one of the most popular and most profitable business ventures to start. There is a reason that the phrase “being taken to the cleaners” was adopted into American society, because there is money to be made in the dry cleaners business.

Those links would go to the appropriate sub pages of your website. Multiple links can go to the same sub page, because you also want to point your users in the right direction.

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Proper Website Structure

When I talk about the site structure, I am referring to things like what programming languages you should build your site in, how a search engine looks at a site etc.

First thing to know; you never want to create a website completely in Flash. Search engines have not figured out how to index Flash and so your site will have a very hard time ranking well.

Flash websites also can give you a disadvantage because although they can be very pretty, people don’t care about pretty, they care about you giving them what they are looking for in 3-5 seconds or they will move onto the next site.

Dynamic Sites – A dynamic site is one that uses databases to pull information and then show it on a web page. A shopping website is a great example of this. Sites done in PHP or ASP are usually dynamic websites. You can look at the url of a sub page and if it looks something like this then you know it is a dynamic site. The technology is very useful but you need to take extra care to make sure you can optimize these sites.

With a regular HTML page you can make any change to any page that you want for SEO purposes. With a dynamic website it is not that simple. If you already own a dynamic website or will be getting one built for a future web business, these are the 2 most important things to tell your programmer:

  1. You need to be able to create unique titles and meta tags for all pages.
  2. You need to be able to create unique content for all pages.

If you have these two pieces in place then you can take full advantage of all SEO tactics and rank well for the key phrases you are targeting.

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Building Link Popularity – Top Priority

Search engines look at links as the main factor on how they rank websites in their search results. Links give the search engines an idea of how important a website is. By seeing how many other websites link to yours, they can tell whether or not your site is important. Each link pointing to your site counts as a vote for your website’s importance.

Based on my experience with SEO over the last 6+ years, I can tell you with 100% confidence that link building is by far the most powerful method of getting your website to rank high in search engines. If you are going to spend money and or time on any one area of SEO, this is the area I recommend you spend it in.

The reason it is weighed so heavily by search engines is because it is the hardest thing for website owners to manipulate. Search engines look at links pointing from site A to site B as a vote from site A to site B.
A to B link

So if your website has 50 other websites linking to it, search engines see this as 50 votes that your website is a good site and should show up in search results. The higher quality the links that you get, the more weight search engines give them and the higher your rankings will be.
Quality link chart












Let me quickly explain something that often gets confused. When talking about getting links there are two things you will hear about, internal and external.

Internal links are simply links from page to page in your site. So if on your home page you have a link to your contact page, that is an internal link.

External links are links from other people’s websites that link to your website. When I talk about link building, I am only referring to external links. So as you read the rest of this link building portion please understand that external links are what I am referring to.

Anchor Text
Let’s talk about anchor text. Anchor text is the clickable part of a link. For example in this sentence the words anchor text are the actual anchor text. This is the part of link building that most people fail to take full advantage of. Anchor text is critical to SEO success.

As I stated before, a link from one site to another is a vote for that site. The search engines then look at the anchor text of the link pointing from site A to site B and then say that site A is telling them that website B is about whatever the anchor text is. So if you have 50 links pointing to your site and all of the 50 links have the same anchor text then your website very likely to rank well for whatever that anchor text is.

For example, if our dry cleaning site has 50 links from other sites pointing to it and all of these links say “dry cleaning business” as the clickable link text or anchor text then our dry cleaning site is much more likely to rank for the term “dry cleaning business”.

So here is the takeaway of this section: When you do your link building, you need the anchor text to be exactly the key phrases you want to rank for. This is very important.

Here is the second takeaway to running successful link building campaigns: The more important the key phrase is to your success, the more links you need to get that have that exact anchor text.

So using the example of the dry cleaning website, I would find my biggest term that I am targeting which in this case we said was “dry cleaning business” and get as many links as I could that have “dry cleaning business” as the anchor text. If I do that properly my website will soon start to rank high for the term dry cleaning business.

You should also get links that have different anchor texts as well so you are not only link building for one term. So I would also get links that have “starting a dry cleaning business” as the anchor text. Remember, you want to appear natural to search engines so getting links with different anchor texts is a good thing. It will also help you rank for more terms and thus get more traffic.

As you go about getting links make sure you don’t point all of your links to the home page of your site. In other words, if in our dry cleaning example we had a page about dry cleaning franchises, we should point some of the links we get to that page i.e. When you link to sub pages of the site make sure that the anchor text is a key phrase that you are targeting on that particular page. So in this example the anchor text I would use to point to is “dry cleaning franchises”.

Natural Link Building

Before I tell you about the different types of links, you should know that search engines want to see links that appear naturally in the evolution of the internet. They don’t like to find links that are there to manipulate search engine rankings. So your job as a website owner is to make your link building efforts appear as natural as possible.

When you get links, you need to mix up the anchor texts of the links so they are not always the same. Having them be the all the same does not appear natural. You also need to get links at random intervals. In other words it does not appear natural to get 3 new links every day, or to get 50 links in a few days when you haven’t been getting that many links at that frequency. Randomness in link building is key to appearing natural.

Types Of Links

There are 4 different types of links. Each has a different value in the eyes of a search engine.

  1. Reciprocal Links
  2. Directory Links
  3. One Way Links (Paid)
  4. One Way Links (Natural)

Reciprocal Links
Reciprocal links are links where site A and site B both link to each other for mutual benefit. These types of links used to be effective in the early days of the internet but when website owners figured this out they started getting hundreds if not thousands of these types of links and search engines had to devalue them.

If you already run a web business you probably get emails everyday asking you to exchange links with another website. For the most part these are a complete waste of time. I always ignore these emails. Most of them are automatically sent out by a software program, not a real person. Having said that sometimes you will get a legitimate email from some website owner where it would make sense to exchange links.

For example, let’s say that you are a realtor in San Diego and another realtor that services Los Angeles emails you and asks to set up a relationship where you send each other clients that are looking in each others areas, and then you each put a link to the other ones website on your own site. This kind of link exchange makes sense. Unless it is someone who is in your exact industry but not a direct competitor I wouldn’t recommend bothering with reciprocal links.

Directory Links
You will find that there are thousands of both free and paid directories that you can submit your site to. Most of these directories will give you a link back to your website. If you come across any that wants a reciprocal link in return, skip it and move to the next one. You should be able to get one way links from all directory submissions that you do.

One Way Links (Paid)
One way links are where site A links to site B and site B does nothing in return. A paid one way link is where site B pays site A to link to him. After reciprocal links became highly devalued people realized that getting one way links was the best way to build link popularity. This practice of purchasing one way links became very popular, but like the reciprocal linking craze this too has been devalued because of abuse.

Many link broker websites were selling links to thousands of websites. Google finally figured out how to track these type of links purchased and 100% devalued any link that was purchased in this way. Basically if a website had a “Sponsored Links” section of their website which had a group of text links in it the search engines would not count any of those links in the link popularity equation. So people were wasting their money on links.

I don’t recommend buying links as your main link building practice. But it can be helpful in certain instances.

There are a several things to consider when purchasing links:

  1. Make sure the site you buy the link from is very relevant to your site.
  2. Make sure any link you get is a one way link. Never pay for a reciprocal link.
  3. Make sure the link does not appear in a list of sponsored links.
  4. Never pay monthly for a link. If someone wants to sell you a link on their site, tell them you are only interested in buying a permanent link, not a monthly link.
  5. Try to only buy links where the website owner will place your link naturally into the content of his website instead of on the side bar or in their footer.

One Way Links (Natural)
Natural one way links are links that happen naturally without any help from a website owner. Someone likes your site so they link to it. It’s that simple. These are the hardest links to get so naturally they are the most powerful in terms of high rankings.

The ultimate link would be a natural one way link to your site that someone embedded into the content of their home page.

The trick is to make all of the links your website gets appear natural so they have more powerful effect on your rankings.

Link Building Summary

Another important factor of improving link popularity is the knowledge that it does matter what links point to your site. In other words, not all links are created equal. When you begin the process of building link popularity, there are some important principles to remember:

  1. Avoid Link Farms and Free For All links pages at all costs – search engines will not recognize these as legitimate links
  2. Get links from websites that are relevant to your website – the closer the website is related to your site the more weight it will carry
  3. Get links from websites that have many back links – search engines look at linking many levels deep, if a site that links to you has many links pointing to it, its a better link for you
  4. Try to get non-reciprocating links to your site – when you link back to the person who is linking to you it carries less weight with the search engines, try to get one way links
  5. Submit to as many directories as possible – you never know which directories will help improve link popularity so submit to a lot of them, just make sure they offer a one way link (no reciprocation)

If you take the time to do your link building and search engine optimization the right way your rankings will continue to climb until you are at the top of Google, Yahoo and MSN.

Let me reiterate that these sound principles I have taught you have been proven on over 300 different websites. I guarantee they work.

Common Link Building Misconceptions
Here are some common questions people have for me as it regards to link building.

If a site that has been penalized in Google links to me can my site be penalized too?
The answer to this is NO. You can never be penalized for someone else linking to you. However, if you link to a site that is black-listed by Google you can be penalized for that. Just be careful who you link out to.

My site was in Google yesterday and now it is gone. Was I penalized?
This is a common occurrence with Google. They mess around with their indexing all of the time. You may be #1 for your main term and then you look again the next day and you are completely gone from Google. As long as you are adhering to the techniques I taught you above, you have nothing to worry about. Give it a week and you should be back.

Get top rankings in Google with SEO Scheduler’s proven system. Take the guesswork out of SEO and get a flood of free traffic…try SEO Scheduler.

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